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The Industry Leader of Specialty Tires and Wheels

Legacy of Excellence, Innovation and Quality

Exceeding Customer Expectations and Consumer Needs

Our Brands

We know brand awareness and reputation is a key consumer purchase driver and our brands are the foundation for our company reputation. We value the trust that our customers and consumers have in our product and we work hard every day to keep and build upon that trust.
Carlisle

Carlisle

The Carlisle branded specialty tire and wheel line provides a comprehensive product portfolio for lawn and garden, ATV and UTV, trailers/haulers, agriculture, construction, industrial, and tube/flap market segments. Long recognized as a leader in the industry, the Carlisle brand offers best-in-class quality, cutting-edge technology and product performance.

Cragar

Cragar

Cragar Wheels have been a staple in the custom wheel industry symbolizing iconic style, performance and speed. As one of the most respected brands in the street rod, street machine and performance racing circles, Cragar holds an ever-expanding product portfolio of aluminum and steel wheels that continue to set the standard for quality.

ITP

ITP

The premier ITP products are locally engineered in Tennessee utilizing an experienced staff of engineers, designers and technicians. ITP tires and wheels meet the demands of today’s off-road enthusiasts by delivering unequalled traction, precise handling and exceptional durability to overcome the world’s most challenging terrain.

Marastar

Marastar

For over 15 years Marastar has been a trusted business partner for retailers, distributors and OEMs across a variety of industries. Marastar strives to provide consumers with products that are easy to purchase and install, and built to take on everyday challenges. As a lead provider of Marathon flat free tires, air-filled tires (pneumatic), residential and contractor wheelbarrows, hand truck tires and lawnmower tires, Marastar serves as a one-stop-shop for any handyman.

Black Rock

Black Rock

The Black Rock Wheel Brand is a function-forward line of purpose-inspired aluminum and steel wheels and  Toy Hauler sport trailer wheels. Offering steel and aluminum styles for the aftermarket truck, SUV and Jeep enthusiast market, Black Rock features rugged designs in matte black powder coat finish. Black Rock is a leading choice for outdoor aftermarket enthusiasts.

Unique

Unique

Unique is an industry leader in the aftermarket steel wheel business offering a wide range of sizes and styles with a variety of fitments for cars, light trucks, and SUVs. Ranging from value-priced steel wheels to the latest in polished and chrome-plated aluminum designs, Unique wheels offer the right look and feel for every driver. Unique steel wheels are made in the USA.

News & Events

Latest News
New ITP Tenacity® Series High Performance SxS tires
Dec 05, 2019
New ITP Tenacity® Series High Performance SxS tires
ITP announced today the launch of the 10 ply radial Tenacity® XSR (Xtreme Steel Radial) and... Read more
Re-Introducing the Cragar® S/S 15” x 4.5” Front-Runner
Oct 17, 2019
Re-Introducing the Cragar® S/S 15” x 4.5” Front-Runner
Franklin, TN – October 17, 2019 - The Carlstar Group announced today that the Cragar S/S 15” x... Read more
Introducing the turf friendly Radial tire with the traction of an Ag tire
Oct 15, 2019
Introducing the turf friendly Radial tire with the traction of an Ag tire
The Carlstar Group announced today the launch of the new Carlisle branded Versa Turf tire. Designed with a... Read more
#TeamITP Scores Two Top Finishes at 2020 BITD Vegas To Reno Race
Aug 26, 2019
#TeamITP Scores Two Top Finishes at 2020 BITD Vegas To Reno Race
Team ITP racers Derek and Jason Murray captured second place in the UTV Pro Turbo ranks at the 2019... Read more
Upcoming Events
Catching Up with Pro-Racer Jake Carver Read more
ITP Hangs Out with ATV/UTV Enthusiasts Read more
Racing to the Finish Line and Conquering the Desert Read more
#TeamITP Earns Two Podium Finishes at BITD Silver State 300 Race Read more
#TeamITP Scores Two Top Finishes at 2020 BITD Vegas To Reno Race Read more

INDUSTRY AFFILIATIONS

Association of Rubber Products Manufacturers (ARPM)
Outdoor Power Equipment Institute (OPEI)
National Association of Trailer Manufacturers (NATM)
Outdoor Power Equipment Aftermarket Association (OPEAA)
Specialty Equipment Market Association (SEMA)
Tire and Rim Association (TRA)