1. INTRODUCTION. The Carlstar Group (“us,” “we,” or “Company”) is committed to respecting the privacy rights of its customers, visitors, and other users of the Company Website (the “Site”). We created this Website Privacy Policy (“Privacy Policy”) to give you confidence as you visit and use the Site, and to demonstrate our commitment to fair information practices and the protection of privacy. This Privacy Policy is only applicable to the Site, and not to any other websites that you may be able to access from the Site, each of which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy.



(a) TRAFFIC DATA COLLECTED. We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; (4) types of web browsers used to access the Site; (5) referring site; (6) pages visited on the Site; and (7) the duration of your visit to the Site (your “Session”) (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site. We do use “cookies”.

(b) PERSONAL INFORMATION COLLECTED. In order for you to access certain services and/or to contact us by email, we require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); and (2) from time-to- time, Marketing Demographic Data (such as your zip code, age, and income) to assist us in understanding our customers. If you communicate with us by e-mail or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information.


(a) COMPANY USE OF INFORMATION. We may use Contact Data to send you information about our company or our products or services or to contact you when necessary. We may use your Demographic Data to customize and tailor your experience on the Site, displaying content that we think you might be interested in and according to your preferences.

(b) SHARING OF PERSONAL INFORMATION. Because we consider the Personal Information we collect to be confidential, our policy is to disclose no Personal Information gathered on the Site to third parties unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce any of our terms and conditions regarding products and services. We do not sell or rent personal information to other organizations unless specifically disclosed at the point of collection. The Company does not share personal information with unauthorized third parties.

(c) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF PERSONAL INFORMATION. You may choose not to provide us with any Personal Information. In such an event, you may still access and use most portions of the Site; however, you will not be able to access and use those portions of the Site that require your Personal Information. If you do not wish to receive information and promotional material from us, email us at

3. CONFIDENTIALITY AND SECURITY OF PERSONAL INFORMATION. Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce any of our terms and conditions regarding products and services. When possible and necessary, we will provide you with the capability to transmit your Personal Information via secured and encrypted channels if you use a similarly equipped web browser. WHILE WE TAKE COMMERCIALLY REASONABLE PRECAUTIONS TO SAFEGUARD YOUR PERSONAL INFORMATION, WE CANNOT GUARANTEE THE SECURITY OF ANY INFORMATION YOU DISCLOSE BECAUSE COMPLETE SECURITY DOES NOT CURRENTLY EXIST ON THE INTERNET. FURTHER, PLEASE NOTE THAT OUR SERVERS ARE RUN BY A THIRD PARTY WEB HOST WHOSE ACTIONS WE DO NOT CONTROL.

4. PUBLIC INFORMATION. The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites.

5. UPDATES AND CHANGES TO PRIVACY POLICY. We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site.

6. ONLINE TIRE REGISTRATION INFORMATION. Any information provided by users in our online tire registration form will not be shared with any third party except our registration service partner and as provided by law, nor will it be used for any marketing purposes. Any information you provide in the online tire registration form is maintained in a separate tire registration database and is not used for any other purposes.

7. CHILDREN. We do not knowingly intend to collect personal information from children. Anyone under 18 years old should seek their parent’s or guardian’s permission prior to using or disclosing any Personal Information on this Site.

8. CALIFORNIA PRIVACY RIGHTS DISCLOSURE. California Civil Code Section 1798.83, also known as California’s “Shine the Light” law, provides California residents with the right to receive disclosures about any sharing of their personal information with other companies. If you are a California resident and you provided your personal information to Company, then, once each calendar year, you may submit a written request for information about the information we shared, if any. To submit your request, please send a written request, with the words “Request for California Privacy” in the letter subject line, to the following address: Attn: California Privacy Request, The Carlstar Group, Customer Service, 23 Windham Blvd., Aiken, South Carolina 29805.

You must include your name and postal address in the letter. Please note that the California “Shine the Light” law does not cover all information sharing. Our disclosure only includes information covered by the law.

9. ACCEPTANCE OF PRIVACY POLICY. By using this Site, you signify your assent to this Privacy Policy. If you do not agree to this Privacy Policy, do not use this Site.


The Carlstar Group LLC is certified under the EU-U.S. and Swiss-U.S. Privacy Shield Framework, which governs the transfer of personal data between the U.S. and EU Member States, and the U.S. and Switzerland.

The Carlstar Group LLC (“Carlstar”) has adopted this Privacy Shield Policy (“Policy”) to establish and maintain an adequate level of Personal Data privacy protection. This Policy applies to the processing of Personal Data Carlstar obtains from its Customers.

Carlstar has a Hungarian Affiliate, The Carlstar Group Korlátolt Felelősségű Társaság, which is GDPR compliant and conducts business within the EU.

Carlstar commits to cooperate with EU data protection authorities (DPAs) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) and comply with the advice given by such authorities with regard to human resources data transferred from the EU and Switzerland in the context of the employment relationship.

Carlstar’s Participation in U.S. Department of Commerce’s Privacy Shield

The Federal Trade Commission has jurisdiction over Carlstar’s compliance with the Privacy Shield. Carlstar complies with the U.S.-EU Privacy Shield Framework and the U.S.-Swiss Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland, to the United States. Carlstar has certified to the Department of Commerce that Carlstar adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view Carlstar’s certification, please visit

All Carlstar Employees who handle Personal Data from EU and Swiss citizens are required to comply with the Principles stated in this Policy.

Highlighted terms are defined in Section XV of this Policy.

  1. SCOPE

This Policy applies to the processing of Customer Personal Data that Carlstar receives in the United States concerning Customers who reside in the EU and Switzerland. Carlstar provides custom automotive, construction, industrial, and other wheels and specialty tires to wholesalers and retailers.

This Policy does not cover data from individual persons who cannot be identified or situations in which pseudonyms are used. (The use of pseudonyms involves the replacement of names or other identifiers with substitutes so that identification of individual persons is not possible.)


Carlstar has designated an internal team to oversee its information security program, including its compliance with the Privacy Shield program. The internal team will review and approve anymaterial changes to this program as necessary. Any questions, concerns, or comments regarding this Policy also may be directed to

Carlstar will maintain, monitor, test, and upgrade information security policies, practices, and systems to assist in protecting the Personal Data Carlstar collects. Carlstar personnel and Employees will receive training, as applicable, to implement effectively this Policy. Please refer to Section VII for a discussion of the steps Carlstar has undertaken to protect its Customers’ Personal Data.


Carlstar will renew its Privacy Shield certification annually, unless Carlstar subsequently determines it no longer needs such certification or if it employs a different adequacy mechanism.

Before re-certification, Carlstar will conduct an in-house verification to ensure its attestations and assertions for its treatment of Customer Personal Data are accurate, and that it has appropriately implemented these practices. Specifically, as part of the verification process, Carlstar will do the following:

Review this Privacy Shield policy and its publicly-posted website privacy policy to ensure these policies accurately describe the practices for the collection of Customer Personal Data;

Ensure the publicly-posted privacy policy informs Customers of Carlstar’s participation in the Privacy Shield program, and where to obtain a copy of additional information (viz., a copy of this Policy);

Ensure this Policy continues to comply with the Privacy Shield principles.

Confirm Customers are notified of the process for addressing complaints and any independent dispute resolution process (Carlstar may do so through its publicly-posted website, Customer contracts, or both); and

Review its processes and procedures for training its Employees about Carlstar’s participation in the Privacy Shield program and the appropriate handling of Customers’ Personal Data.


Carlstar provides various products to its Customers, which are predominantly business customers. Carlstar collects Personal Data from Customers when they purchase its products, register with  its website, log-in to their account, complete surveys, request information from it, or otherwise communicate with it.

Carlstar’s website(s) uses cookies which enable it to provide the best experience possible and help it understand how visitors use its websites. By browsing Carlstar’s website(s), visitors agree to its use of cookies.

The Personal Data Carlstar collects may vary based on the Customer’s interaction with its websites and Customer requests for its services. As a general matter, Carlstar collects the following types of Personal Data from its Customers: contact information, including a contact person’s name, work email address, work mailing address, work telephone number, title, and company name.

When Customers use its online websites, Carlstar collects their IP address and browser type. Carlstar may associate IP address and browser type with a specific Customer. Carlstar also may collect Personal Data from individuals who reach it through its website to request additional information; in such a situation, Carlstar would collect contact information (as discussed above) and any other information the person chooses to submit through Carlstar’s website.

For certain products, Carlstar serves as a service provider to its Customers. As a service provider, Carlstar will receive, store, and/or process Personal Data owned and/or controlled by its Customers, including information about their employees, clients, Customers, agents, or other individuals. In such cases, Carlstar acts as a Data Processor and will process the personal information for and under the direction of each Customer. The information it thus collects from its Customers is used for managing transactions, reporting, invoicing, renewals, other operations related to serving its Customer, and as otherwise requested by the Customer.

Carlstar uses Personal Data it collects directly from its Customers or Third-Parties in its role as   a service provider for the following business purposes, without limitation: (1) maintaining and supporting its products, delivering and providing the requested products/services, and complying with its related contractual obligations (including managing transactions, reporting, invoices, renewals, and other operations related to serving a Customer); (2) satisfying governmental reporting, tax, and other requirements (e.g., import/export); (3) storing and processing data, (including Personal Data), in computer databases and servers located in the United States; (4) verifying identity (e.g., for online access to accounts); (5) as requested by the Customer; (6) for other business-related purposes permitted or required under applicable local law and regulation; and (7) as otherwise required by law.

Article 4, Swiss Federal Data Protection Act (“DPA”) applies to Personal Data, which means all information relating to an identified or identifiable person. See Section XV for definition of Swiss Citizen. For Swiss Data Subjects, Personal Data may include, but is not limited to: company name, website, or URL address, and Tax Identification Number.


Except as otherwise provided in this Policy, Carlstar discloses Personal Data only to Third- Parties who reasonably need to know such data. Such recipients must agree to abide by confidentiality obligations. Examples of Third-Parties that may receive personal information include analysts or consultants that have been contracted for Carlstar’s Customers employer (the Customer with which Carlstar is contracted) and will only be provided with advance written notice. All Third-Parties receiving personal information must have a written and effective confidentiality agreement between Customer and Third-Party and Carlstar and Third-Party that meets or exceeds Privacy Shield standards.

Carlstar may provide Personal Data to Third-Parties that act as agents, consultants, and contractors to perform tasks on behalf of and under its instructions. For example, Carlstar may store such Personal Data in the facilities operated by Third-Parties. Such Third-Parties must agree to use such Personal Data only for the purposes for which they have been engaged by Carlstar, and they must: (1) comply with the Privacy Shield principles or another mechanism permitted by the applicable European and Swiss data protection law(s) for transfers and processing of Personal Data; or (2) agree to provide adequate protections for the Personal Data which are no less protective than those set out in this Policy. Carlstar also may disclose Personal Data for other purposes or to other Third-Parties when a Data Subject has consented to or requested such disclosure.

Carlstar protects its Employees’ Personal Data in the same manner it handles its Customers’ Personal Data. Paycom is Carlstar’s Employee payroll service, and is currently not GDPR compliant, but is reviewing its options to become GDPR compliant. Paycom advises it continually strives to adapt and implement best practices to comply with laws and regulations. Paycom, if presented with a request to remove an EU or Swiss Citizen’s Data Subject’s Personal Data, will perform an analysis of the viability of removing the Data Subject’s Personal Data, and to consider the effect of removing such Personal Data on current and future reporting in the system, payment of taxes, data retention obligations, and other compliance reporting obligations such as creating W2’s, EEO, or ACA forms.

Carlstar may be forced to disclose an individual’s personal information when compelled by a request or demand made by a recognized public authority or where required to meet national security and or law enforcement requirements.

In onward transfers to Third-Parties of data of EU and Swiss individuals received under the EU-U.S. and Swiss-U.S. Privacy Shield, Carlstar is potentially liable. Carlstar’s liability under this agreement will be governed by the contract in place between Customer(s) and Carlstar.


Carlstar does not collect Sensitive Data, as defined in Section XV, from its Customers.


Carlstar uses reasonable efforts to maintain and update the accuracy and integrity of Personal Data, as appropriate. Carlstar has implemented physical and technical safeguards to protect Personal Data from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. For example, electronically-stored Personal Data is kept on a secure network with firewall protection, and access to Carlstar’s electronic information systems requires user authentication via password or similar means. Carlstar also employs access restrictions, limiting the scope of Employees who have access to Customers’ Personal Data. Further, Carlstar uses secure encryption technology to protect certain categories of Personal Data.

Despite these precautions, no data security safeguards guarantee complete and constant security.


Carlstar notifies its Customers about its adherence to the Privacy Shield principles through its publicly posted website privacy policy, available at


Carlstar personnel or Employees may access and use Personal Data only if such personnel are authorized to do so, and only for the purpose authorized.


Carlstar’s Customers have the right to access their data at any time. Such Data Subjects have the right to know what Personal Data about them is included in the databases and to ensure such Personal Data is accurate and relevant for the purposes for which Carlstar collected it. Data Subjects may review their Personal Data stored in the databases and correct, erase, or block as permitted by applicable law, any data that is incorrect. Upon reasonable request and as required by the Privacy Shield principles, Carlstar allows Customers access to their Personal Data, to correct or amend such data where inaccurate. Upon closure of Customer accounts, Personal Data is removed from Carlstar’s system, and such is thus no longer accessible or editable.

In making modifications to their Personal Data, Data Subjects must provide only truthful, complete, and accurate information. To request erasure of Personal Data, Customers should submit a written request to Carlstar’s DPO. Data Subjects who have submitted their Personal Data to a Carlstar Customer should first notify the Customer to update their data.

Carlstar will track each of the following, and will provide notice to the appropriate parties under law and contract when either of the following circumstances arise: (a) legally binding request for disclosure of the Personal Data by a law enforcement authority, unless such disclosure is prohibited by law or regulation; or (b) requests received from any Data Subject. If Carlstar receives a request for access a Customers’ Personal Data from a Third-Party, unless otherwise required under law or by contract with such Customer, Carlstar will refer such Data Subjects to the appropriate Third-Party.

Satisfying Requests for Access, Modifications, and Corrections. Carlstar will endeavor to respond in a timely manner to all reasonable written requests to view, modify, or inactivate Customer’s Personal Data.

Limiting Use of Personal Data. Carlstar’s Customers may request limitations on the use of Customers’ Personal Data specified in this agreement by notifying Carlstar at


A data breach is any breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to personal data transmitted, stored, or otherwise processed by Carlstar. The Data Controller must report personal data breaches to a supervisory authority, and where the breach is likely to adversely affect the personal data or privacy of the data subject. Carlstar Employees are required to notify the Data Protection Officer and data owner of any data breach no later than 72 hours after becoming aware of the incident, unless the breach is unlikely to result in a risk to the rights and freedoms of natural persons.


This Policy may be periodically amended, consistent with the Privacy Shield Principles and applicable data protection, privacy laws, and principles. Carlstar will make Customers and Employees aware of changes to this policy by posting to website(s), through email, or other means. Carlstar will notify Customers if it makes changes that materially affect the way it handles Personal Data previously collected, and it will allow Customers to choose whether  their  Personal Data may be used in any materially different manner.


Customers may reach Carlstar’s DPO with questions or complaints concerning this Policy at the following email address:


Customers with questions or concerns about the use of their Personal Data can reach Carlstar at In compliance with the Privacy Shield Principles, Carlstar commits to resolve complaints about its collection or use of Customers’ personal information. Individuals in the European Union with inquiries or complaints regarding Carlstar’s Privacy Shield policy should first reach

Carlstar has chosen the American Arbitration Association (“AAA”) for its dispute resolution procedures. A Customer, under certain conditions, may invoke binding arbitration for complaints regarding Privacy Shield compliance not resolved by any of the other Privacy Shield mechanisms. More details about dispute resolution is available on the Privacy Shield website, at Annex I:


Highlighted terms in this Privacy Policy have the following meanings:

“Customer” means a prospective, current, or former partner (distributor or reseller), vendor, supplier, customer, or client of Carlstar. The term also shall include any individual agent, employee, representative, customer, or client of a Carlstar Customer where Carlstar has obtained such Third-Party’s Personal Data from such Customer as part of its business relationship with  the Customer.

“Data Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

“Data Processor” means a natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the controller.

“Data Protection Officer” (“DPO”) means Carlstar’s appointed enterprise security leader required by the General Data Protection Regulation (“GDPR”). Carlstar’s DPO is responsible for overseeing Carlstar’s data protection strategy and implementation to ensure compliance with GDPR requirements. Carlstar’s DPO coordinates:

Jason Little, Esq.
Data Protection Officer
The Carlstar Group, LLC
725 Cool Springs Blvd. Suite 500
Franklin, TN 37067
T: 615.503.0270
F: 615.503.0228

“Data Subject” means an identified or identifiable natural living person. An identifiable person is one who can be identified, directly or indirectly, by reference to a name, or to one or more factors unique to his or her personal physical, psychological, mental, economic, cultural, or social characteristics. For Customers residing in Switzerland, a Data Subject also may include a legal entity.

“Employee” means an Employee (whether temporary, permanent, part-time, or contract), former employee, independent contractor, or job applicant of Carlstar or any of its affiliates or subsidiaries, who may also be a resident of a country within the European Economic Area.

“Europe”, “EU”, “European Union” or “European” refers to a country in, or a citizen of, the European Economic Area.

“Personal Data” as defined under the European Union Directive 95/46/EC and means data that personally identifies or may be used to identify personally a person, including an individual’s name in combination with country of birth, marital status, emergency contact, salary information, terms of employment, job qualifications (such as educational degrees earned), address, phone number, e-mail address, user ID, password, and identification numbers. Personal Data does not include data de-identified, anonymous, or publicly available. For Switzerland, the term “person” includes a natural person and a legal entity, regardless of the form of the legal entity.

“Sensitive Data” means Personal Data that discloses a Data Subject’s medical or health  condition, race or ethnicity, political, religious or philosophical affiliations or opinions, sexual orientation, or trade union membership.

“Swiss” or “Switzerland” refers to a citizen or the country of, Switzerland, respectively.

“Third-Party” or “Third-Parties” means any individual or entity that is neither Carlstar nor a Carlstar employee, agent, contractor, or representative.

Your Rights Under the California Consumer Protection Act

Special notice for California residents:

Effective January 1, 2020, the California Consumer Privacy Act (CCPA) allows California residents, upon a verifiable consumer request, to request that a business that collects consumers’ personal information to give consumers access, in a portable and (if technically feasible) readily usable form, to the specific pieces and categories of personal information that the business has collected about the consumer, the categories of sources for that information, the business or commercial purposes for collecting the information, and the categories of third parties with which the information was shared. California residents also have the right to submit a request for deletion of information under certain circumstances. Consistent with California law, if you choose to exercise your rights, we won’t charge you different prices or provide different quality of services unless those differences are related to your information.

We do not sell your personal information.

We may disclose personal information for business purposes. From businesses that disclose personal information for a business purpose, you have the right to request:

(1) The categories of personal information that the business collected about you; and

(2) The categories of personal information that the business disclosed about you for a business purpose.

The right to request the business to delete the personal information it has collected from you, subject to certain legal exceptions, for example, when the personal information is necessary to complete a transaction for which we collected it or to comply with a legal obligation.

The right to be protected from discrimination for exercising your CCPA rights. Businesses are prohibited from discriminating against you for exercising your rights under the statute, including by: (A) denying you goods or services; (B) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; (C) providing you with a different level or quality of goods or services; or (D) suggesting that you will receive a different price, rate, level, or quality of goods or services. Nothing prohibits a business from charging a different price or providing a different level or quality of service if the difference is reasonably related to the value provided to the consumer by the consumer’s data.

For additional information on any of the above, or to submit a request for personal information under the CCPA, please contact us HERE or by calling us at (800) 827-1001. Please note that Carlstar may claim legal exemptions for certain types of personal information from all or certain parts of the CCPA pursuant to various CCPA exemptions.

Additional Disclosures Under the CCPA

Carlstar does not sell your personal information to third parties (as those terms are defined under the CCPA). However, as outlined in this policy, we do allow third parties to collect personal information through our services and share personal information with third parties for the business purposes we’ve described here. For more information, please refer to the “Information Collection” section of the Privacy Policy.

List of categories of personal information collected about consumers and disclosed for a business purpose*:

  • Information you provide to us. This includes the information you provide when you register for a contest, such as first name, last name, and email address, information you provide when you file a warranty claim or register a product, and information you provide when you submit information in forms or through other features of our Services, from which we may make inferences.
  • Information we automatically collect. This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Carlstar uses Google Analytics to understand how visitors use our site. Cookie data about your use of this website (including your IP address) will be transferred to and stored on a Google server. We use an anonymized Google Analytics application that truncates your IP address. In other words, Google shortens your IP address prior to transferring it to Carlstar. Google uses this information to evaluate your use of this website, compile reports on website activity and provide other services. Google may also transfer this information to third parties where required to do so by law, or where such third parties process this information on Google’s behalf. The IP address transmitted from your browser through Google Analytics will not be associated with other data held by Google.
    • You can prevent the storage of cookies by selecting the appropriate settings on your browser software. However, please note that if you do this you may not be able to make full use of all the functions of this website.
    • You may opt out of the collection and storage of data by Google at any time with future effect by downloading and installing a deactivation add-on for your browser. This will prevent Google Analytics from collecting and processing data about your website visits.
    • You can also prevent the collection of data by Google Analytics by clicking on the link below. An opt-out cookie will be set that prevents the future collection of your data when visiting this website: Disable Google Analytics.

*Business purposes can include such things as: providing our Services, maintaining and servicing accounts, providing customer service and warranty service, processing or fulfilling orders and transactions, performing analytics and quality control, auditing transactions, researching and testing features and improvements, detecting and preventing fraud and security incidents, debugging or repairing technical errors, and marketing our Services.

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