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The Industry Leader of Specialty Tires and Wheels

Legacy of Excellence, Innovation and Quality

Exceeding Customer Expectations and Consumer Needs

Our Brands

We know brand awareness and reputation is a key consumer purchase driver and our brands are the foundation for our company reputation. We value the trust that our customers and consumers have in our product and we work hard every day to keep and build upon that trust.
Carlisle

Carlisle

The Carlisle branded specialty tire and wheel line provides a comprehensive product portfolio for lawn and garden, ATV and UTV, trailers/haulers, agriculture, construction, industrial, and tube/flap market segments. Long recognized as a leader in the industry, the Carlisle brand offers best-in-class quality, cutting-edge technology and product performance.

Cragar

Cragar

Cragar Wheels have been a staple in the custom wheel industry symbolizing iconic style, performance and speed. As one of the most respected brands in the street rod, street machine and performance racing circles, Cragar holds an ever-expanding product portfolio of aluminum and steel wheels that continue to set the standard for quality.

ITP

ITP

The premier ITP products are locally engineered in Tennessee utilizing an experienced staff of engineers, designers and technicians. ITP tires and wheels meet the demands of today’s off-road enthusiasts by delivering unequalled traction, precise handling and exceptional durability to overcome the world’s most challenging terrain.

Marastar

Marastar

For over 15 years Marastar has been a trusted business partner for retailers, distributors and OEMs across a variety of industries. Marastar strives to provide consumers with products that are easy to purchase and install, and built to take on everyday challenges. As a lead provider of Marathon flat free tires, air-filled tires (pneumatic), residential and contractor wheelbarrows, hand truck tires and lawnmower tires, Marastar serves as a one-stop-shop for any handyman.

Black Rock

Black Rock

The Black Rock Wheel Brand is a function-forward line of purpose-inspired aluminum and steel wheels and  Toy Hauler sport trailer wheels. Offering steel and aluminum styles for the aftermarket truck, SUV and Jeep enthusiast market, Black Rock features rugged designs in matte black powder coat finish. Black Rock is a leading choice for outdoor aftermarket enthusiasts.

Unique

Unique

Unique is an industry leader in the aftermarket steel wheel business offering a wide range of sizes and styles with a variety of fitments for cars, light trucks, and SUVs. Ranging from value-priced steel wheels to the latest in polished and chrome-plated aluminum designs, Unique wheels offer the right look and feel for every driver. Unique steel wheels are made in the USA.

News & Events

Latest News
The Carlstar Group opens Distribution Center in Edmonton, Alberta
Jul 13, 2017
The Carlstar Group opens Distribution Center in Edmonton, Alberta
The Carlstar Group announced today the opening of a new Canadian Distribution Facility located in... Read more
Cragar® brand introduces wheels for the golf market
Jul 06, 2017
Cragar® brand introduces wheels for the golf market

The Carlstar Group announced today the launch of the new Cragar 401C S/S Golf Cart Series. 

Read more
The Carlisle Brand "Catch of the Day" July Campaign
Jun 26, 2017
The Carlisle Brand "Catch of the Day" July Campaign

July contest in full swing

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Lambert Wins Baja 500 on ITP Ultra Cross R Spec Tires
Jun 15, 2017
Lambert Wins Baja 500 on ITP Ultra Cross R Spec Tires
FRANKLIN, Tenn., June 13, 2017 - Justin Lambert piloted his ITP Ultra Cross-equipped Polaris RZR to a Pro... Read more
Upcoming Events
14
Nov 2017
SCORE Celebrates the 50th Baja 1000 Read more
30
Nov 2017
Pahrump Nugget "250" Makes a Comeback Read more
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INDUSTRY AFFILIATIONS

Association of Rubber Products Manufacturers (ARPM)
Outdoor Power Equipment Institute (OPEI)
National Association of Trailer Manufacturers (NATM)
Outdoor Power Equipment Aftermarket Association (OPEAA)
Specialty Equipment Market Association (SEMA)
Tire and Rim Association (TRA)